Even as an unstable national and worldwide economy shakes and shrinks, people still have to eat.

But will they continue to purchase Alaska’s expensive, quality-driven, brand-name seafood?

The notion that consumers are going out to eat less — and potentially buying less Alaska seafood as a result — is a growing anxiety for the industry, said Laura Fleming, a spokeswoman for the Juneau-based Alaska Seafood Marketing Institute.

“We’re concerned, because in the United States, 60 to 70 percent of seafood is consumed away from home,” said Fleming.

Fleming said the trend might affect more seriously the casual dining establishments whose products are more expensive compared to those from quick-service restaurants. Quick-service places, however, buy seafood on a larger scale. Still, Fleming said keeping tabs on the situation is not an exact science

“It’s hard to predict consumer behavior,” she said.

In some areas, however, demand is growing and prospects look better, Fleming said.

“The positive thing is there is recognition for the Alaska brand. There is demand for the Alaska brand,” nationally and worldwide. Part of that desirability, aside from a perceived better taste or quality, has to do with a positive image toward Alaska’s efforts to promote sustainable fishing practices, she said — something corporations are noticing.

“It’s growing in importance at the corporate level. (Alaska has) a strong case.” Fleming said. “We have sustainable seafood — period. More and more companies are trying to use sustainable fisheries as part of their corporate responsibility.”